Warner Bros. Pictures’ Pam Abdy on ‘Weapons’ Prequel Status, Prepping ‘Practical Magic 2’ Merch and Animated Movies

By Jennifer Maas

Jennifer Maas

TV Business Writer

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Since Warner Bros. Pictures debuted the teaser trailer for “Practical Magic 2” on Monday, the video has racked up nearly 11 million views from fans — and several calls from marketing teams looking to work some magic of their own.

“We just dropped the trailer this week and we’re getting all these calls now for partnerships for that film,” Pam Abdy, Warner Bros. Pictures Group co-chair and CEO, said during the Variety Entertainment Marketing Summit presented by Deloitte on Wednesday.

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