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Brian Steinberg
Senior TV Editor
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ILLUSTRATION: VARIETY VIP+ Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of advertising as well.
The retailing giant, which offers video-advertising inventory around its stores and via its Vizio TV-manufacturing unit, said Tuesday that it intends to acquire Vibe.co, a platform that allows advertisers to buy and create digital ads. Walmart sees the purchase as one way to facilitate more business from small and medium-sized marketers who might not typically buy commercials on a national media platform.
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