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Brian Steinberg
Senior TV Editor
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ILLUSTRATION: VARIETY VIP+ Walmart hopes to get customers shopping before they arrive at the company’s stores or visit its website.
The retailing giant is launching its own series of programs that feature goods viewers can buy in store or online and are distributed to users of Vizio, the TV manufacturer that Walmart acquired in 2024. In “Backyard Escapes,” a special hosted by Tan France, audiences were shown goods from advertisers including ScottsMiracle-Gro; Procter & Gamble’s Spruce and Zevo, Blackstone; Keter; Aiper; Pennington; Clorox Pool&Spa/BioLab; and Perdue — all tied to a shopping event built around patios and gardens. On August 3, Vizio will make available “Join the Club,” a series hosted by actor Josh Gad that spotlights opportunities for college-bound students as they get ready for their campus sojourn.
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