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Brian Steinberg
Senior TV Editor
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Cheyne Gateley for Variety Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology.
The company, which has vied with Nielsen as the task of measuring media more diffuse audiences becomes more difficult, said Wednesday that it will add first party data from SiriusXM Media and National CineMedia into its cross-platform planning technology.
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