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Victorian business fined for telling influencers to lie about paid Instagram posts in first of its kind penalty

CN
CitrixNews Staff
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Victorian business fined for telling influencers to lie about paid Instagram posts in first of its kind penalty

Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’

An online photo book retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.

It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid content.

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Originally reported by The Guardian