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Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises

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CitrixNews Staff
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Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises
Jun 17, 2026 11:56pm PT Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises

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Lin Ying-Hsuan

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Asia’s fast-growing vertical content sector is moving beyond short-form experimentation and into the franchise era, according to executives speaking at the APOS on Thursday.

During the session “Building the Vertical Stack in Asia,” industry leaders shared that the next stage of growth for vertical entertainment will be driven not only by subscriber acquisition, but by long-term intellectual property development, audience loyalty and expanded content ecosystems.

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Originally reported by Variety. Read the full story at the original source.