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Brian Steinberg
Senior TV Editor
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Heidi Gutman/NBCUniversal Versant Media wants to sweat the short stuff.
The media company, which owns MS NOW and CNBC and was spun off from NBCUniversal earlier this year, has taken part in a Series A funding round that will establish a partnership with GammaTime, a microdrama streaming platform. Under terms of the agreement, GammaTime will work with Versant to develop a slate of originals with top showrunners and also utilize content from part of the company’s entertainment library.
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