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Brian Steinberg
Senior TV Editor
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Courtesy of Versant Versant may best be known for the cable channels that provide the bulk of its revenue, but the company continues to build out new-media extensions.
The owner of MS NOW, CNBC and USA is launching four new free ad-supported streaming networks based on programming franchises from CNBC, Oxygen and E!. When these new options debut, Versant will have a portfolio of 13 FAST outlets.
The new quarter consists of Snapped, a program that chronicles the life of a women charged with murder and which began airing on Oxygen in 2004; Botched, a selection from E! that examines the highs and lows of plastic surgery; Oxygen Murders of America, a true-crime documentary series; and CNBC Ambition, which offers stories of entrepreneurship, innovation, wealth creation, and success and relies on a bevy of primetime series that previously aired on the business-news cable outlet.
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