Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All
Verizon hopes to catch your attention by talking about a few simple things.
The telecommunications giant plans to eliminate activation and upgrade fees for customers who have already paid for phone service as part of a new “Simplicity Plan,” and to offer a new promotions that include a return on dollars spent as well as prizes and rewards. To get the word out, Verizon has reunited the cast of the popular “Austin Powers” movies, including Mike Myers as Dr. Evil, to star in a new marketing campaign, as well as the cast of the original telenovela “Yo Soy Betty, la Fea” — the original “Ugly Betty” — for a Spanish-language effort.
Related Stories
