Variety and Outfront Announce Experience and Culture Summit: The IRL Advantage, Featuring Questlove, Charlamagne tha God and Ice-T

The invite-only Oct. 7 summit in New York brings together marketing leaders from Ulta Beauty, Snap, American Express, NBCUniversal, the NFL, MLS and the WTA to explore why real-world experience is moving to the center of marketing

By William Earl

William Earl

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Variety and Outfront today announced the first-ever Variety Experience and Culture Summit: The IRL Advantage presented by Outfront, taking place Oct. 7 in New York at The Penn District by Skylight. The invite-only event will bring together artists, brand CMOs, sports leaders and media executives for candid conversations on how live, real-world experiences build fandom, fuel creativity and move audiences to act, with appearances by Questlove, Charlamagne tha God and Ice-T.

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