UTA Signs Outdoor Lifestyle Influencer Steven Rinella and His Company MeatEater

By Todd Spangler

Todd Spangler

NY Digital Editor

Latest

• Real-Time AI Video Startup Reactor, Founded by Ex-Apple Engineers, Raises $59 Million From Jeffrey Katzenberg’s WndrCo and Others (EXCLUSIVE) 3 hours ago
• Olivia Ponton Expands Her Book Podcast to Feature Interviews With Friends, Fans and Celebs as Well as Authors — and She’s Leaning Into the Blonde Stereotype in a ‘Playful’ Way 4 hours ago
• Byron Allen Closes BuzzFeed Acquisition, Says Company Is Now ‘Officially Chasing YouTube’ 20 hours ago

UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation.

Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and MeatEater across digital video and audio, including “The MeatEater Podcast,” and the agency will seek new creative, commercial and growth opportunities in strategic brand partnerships, TV and live touring.

Related Stories

LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE)