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‘Unlike Anything Else’: As ‘GTA 6’ Approaches, the Gaming Industry Braces the World for Its Pop Culture Takeover

CN
CitrixNews Staff
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‘Unlike Anything Else’: As ‘GTA 6’ Approaches, the Gaming Industry Braces the World for Its Pop Culture Takeover
GTA 6 Rockstar Games

There’s only so many times that gaming industry analysts can say “Grand Theft Auto VI” will be the biggest entertainment release of all time before the phrase seemingly loses all meaning to those who have never played a “GTA” game before.

With just one week left until the Nov. 19 release of the most-anticipated video game release ever, everyone from the bystanders passing Vice City billboards and watching “SNL” sketches to Hollywood execs who’d seen Netflix’s “extended look” back in August knows the hottest topic right now is the Rockstar Games title. According to market research firm Newzoo, the game is currently estimated to bring in $3.25 billion to $5.2 billion in first week sales across PlayStation 5 and Xbox Series X and S gaming consoles on a reported $1.5 billion budget.

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