Ultrahuman, a Bengaluru-based health-tech startup known for its smart rings, is attempting to revive its U.S. business after securing approval for its Ring Pro, setting up a renewed battle with Oura, which has strengthened its dominance in the interim.
The latest approval, granted by U.S. Customs and Border Protection, comes less than a month after the Ring Pro’s global launch in late February and follows an October ruling by the U.S. International Trade Commission in favor of Oura that effectively curtailed imports of Ultrahuman’s smart rings into the U.S. The restrictions cost Ultrahuman up to $50 million in lost sales as it was temporarily unable to import its existing Ring Air model, CEO Mohit Kumar said in an interview.
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