In a move to appeal to its younger viewers, the Fox-owned streaming service Tubi has launched its “Creatorverse Incubator” in partnership with TikTok.
The initiative announced on Thursday gives content creators support — such as promotions and the potential of funding — to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to generate original content, indicating a trend among streaming platforms to tap into the popularity of social media influencers.
