‘Transformers’ Attraction to Launch in Brazil This Year as Hasbro Expands Global Experiences Biz (EXCLUSIVE)

By Jennifer Maas

Jennifer Maas

TV Business Writer

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A “Transformers” attraction will open in Brazil later this year, marking the latest live experience from toy giant Hasbro and a huge push into the LATAM market.

Made by partnership with Dream Cars Automóveis e Eventos, the “Transformers” experience (which will mark Brazil’s first fixed, immersive attraction based on the Hasbro IP) is set to open in late 2026 in Gramado, Rio Grande do Sul.

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