Top Marketers on How Creators, TikTok, Spotify and Pinterest Help Fuel Fandom

By Cynthia Littleton

Cynthia Littleton

Business Editor

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The era of AI and social media platforms has blown open the marketing playbook for bringing audiences to entertainment and experiences. That was the sentiment shared by six top marketers who spoke Thursday at Variety‘s Entertainment and Technology Summit in Los Angeles.

The subject of the creator economy and its impact on selling everything from soap to soap operas was a dominant theme of the day. And it was center stage in the panel with executives from Archrival, TikTok, Spotify, Pinterest, AMC Global Media and Lionsgate, which was moderated by Dea Lawrence, Variety‘s publisher and co-president.

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