‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years

By Brian Steinberg

Brian Steinberg

Senior TV Editor

Latest

• ‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years 23 minutes ago
• ‘60 Minutes’ Notches Ratings Gain Over Last Year, but Cedes Viewers From Season Premiere 19 hours ago
• CNN Mood ‘Like a Funeral’ as Paramount’s Warner Bros. Win Casts New Haze on Next Steps 24 hours ago

NBC’s “Today” is back on top in TV’s never-ending morning wars.

The A.M. news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content. It is the first time since the 2011-2012 TV season, when Matt Lauer and Ann Curry served as co-anchors of the show, that “Today” has beaten its competitors on both categories.

Related Stories

George Lucas Says He Had Three More 'Star Wars' Movies to Make but ‘Decided to Retire’ From Directing Instead