TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.
TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company says the assistant understands context and remembers users’ preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance, such as product details, shipping information, sizing, availability, and help completing a purchase.
