TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app.
The new “Logo Takeover” ad format allows companies to co-brand with TikTok in a way that captures users’ attention from the very first second they open the app. TikTok says that the ad format showcases partnership, credibility, and cultural relevance while giving advertisers a broad reach.
Image Credits:TikTok A new “Prime Time” ad format allows brands to show a series of ads at specific times, whether that’s during a live event or another engagement period. With this ad format, three sequential ads from one advertiser will be shown to the same user within a designated 15-minute time window. TikTok says brands can use this format to tell a continuous story during high-activity periods.
