Thirty Tigers President David Macias Previews His First Book, ‘Circulation,’ a Look at What Gets Lost When the Algorithm Dominates Music Consumption (EXCLUSIVE)

Oct 21, 2026 9:01am PT Thirty Tigers President David Macias Previews His First Book, ‘Circulation,’ a Look at What Gets Lost When the Algorithm Dominates Music Consumption (EXCLUSIVE)

By Chris Willman

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Chris Willman

Senior Music Writer and Chief Music Critic

ChrisWillman

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Have you been listening to more music and enjoying it less? David Macias thinks he knows what might ail you: an over-reliance on the algorithm in the modern music industry. It’s a system that the Thirty Tigers president believes keeps feeding music fans more of what they want, or are presumed to want, until they get burned out on the safe and overly familiar. This problem is something Macias diagnoses — along with some ideas for creative fixes — in his first book, “Circulation: How Culture Moves in the Age of Algorithm,” which comes out Jan. 14 from Whitefox Publishing.

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