These LEGO Busts of Lionel Messi Are Selling Out on Heels of Soccer Legend’s Starry World Cup Run

By Tim Chan

Tim Chan

It’s been a storybook run for Lionel Messi and the Argentina men’s national football team as they continue their march towards a second consecutive World Cup title.

After a close win over a tenacious Cape Verde team and a last-minute victory over a determined Egyptian side, Messi and co. are on to the quarterfinals at the 2026 FIFA World Cup. Fans are lapping up the superstar’s sixth appearance at the global soccer tournament, while brands are also releasing Messi merch to commemorate the occasion.

One of the bestselling pieces of Lionel Messi merch online is this officially-licensed LEGO set, which features a 10.5-inch tall bust of the sporting legend made entirely from LEGO building blocks.

LEGO Editions Lionel Messi Collector’s Set Co-Pack

$109.98

Amazon reports more than 1,000 units sold of this Messi LEGO set in the last few weeks alone and it’s continued to sell quickly as Messi’s World Cup run continues. Amazon reports only a few sets left in stock so we recommend adding this to your cart while it’s still available.

This LEGO Editions Lionel Messi Co-Pack actually includes two buildable sets. The first one lets you build a Messi figure in his signature victory pose, pointing at the sky, or in a running pose with the ball in front of his feet. The forward is seen wearing his number 10 jersey with the blue and white stripes of the Argentina flag, while the number 10 is also displayed in large gold blocks behind him. There are 958 pieces in the Messi LEGO figure set.

The second set included in this two-pack lets you build out a mini “soccer highlights” display, complete with Messi’s name, his number, a commemorative plaque and a mini Messi LEGO figurine delivering a swift kick of the soccer ball. This set features 500 LEGO pieces.

You can also purchase each of the above two Messi LEGO sets individually on Walmart.com.

LEGO Editions Lionel Messi Celebration Building Set

$199.95

Walmart, meantime, also has this Messi LEGO set available, featuring the player in his trademark celebration pose. There are 1,427 blocks in this set and the completed 18.5 x 15-inch piece can be displayed as wall art.

This is an officially-licensed released from LEGO and Messi, and was released last month to celebrate the arrival of the World Cup. You can also find a Cristiano Ronaldo LEGO set here. Messi’s LEGO set also comes on the heels of the soccer star’s latest Stanley Cup tumbler collaboration, with a gold-themed collection released earlier this year.