The U.S. Is World’s Largest Market for African Storytelling Content, Next Narrative Africa Fund Study Says

By Nick Vivarelli

Nick Vivarelli

International Correspondent

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The United States is the world’s largest market for African storytelling content — accounting for 8.7% of global demand — followed by the U.K., South Africa, Canada, France, Brazil and China.

That’s among the takeaways of a study released on Thursday by the Next Narrative Africa Fund, launched in 2024 by former diplomat and lawyer Akunna Cook, who is the fund’s CEO. NNAF is a $40 million commercial content fund paired with $10 million from non-profit Venture Studio.

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