The Sunglass Hut Is the First Official Eyewear Partner of New York Liberty (And Their Beloved Mascot, Ellie)

By Anna Tingley

Anna Tingley

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Sunglass Hut is making its first official move into sports, teaming up with the New York Liberty as their “Official Sunglass Partner.”

The partnership begins with the 2026 WNBA season, which will feature dozens of activations, including in-store experiences, limited-edition product drops and in-arena integrations at the team’s home Barclays Center. The partnership marks Sunglass Hut’s first formal sports collaboration and comes fresh off the heels of Liberty’s 2024 championship win.

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