The band is re-introducing Crossfire Hurricane Rum with a reworked expression that unites rums from four of Jamaica's most respected distilleries.
By Tim Chan
Plus IconTim Chan
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The Rolling Stones are re-launching their rum brand with a new focus on a country close to their hearts — and decades-spanning careers.
First unveiled in 2023, the band’s Crossfire Hurricane Rum rum was inspired by the rockers’ longtime association with Jamaica, which has spanned countless recording sessions and performances on the island nation. The name of the rum, meantime, was taken from the opening lyric of the group’s hit song, “Jumpin’ Jack Flash.”
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