Traditional production isn’t dead. It’s consolidating around markets that adapt fastest to a net-sum demand through state incentives
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The film and television production industry has spent the past several years navigating real headwinds. Productions have followed cost savings overseas, technological innovation has evolved from a talking point to a daily reality on set and in the writers’ room and a widening field of state and international incentive packages has pushed some markets into what looks more like a race to the bottom than a rebound. For studios still operating on the old build-it-and-lease-it model, that shift has been hard to ignore.
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