Taylor Swift and Travis Kelce in New York City in October 2023. Gotham/GC Images As the dust settles after Friday’s much-hyped wedding between Taylor Swift and Travis Kelce in New York, the bonanza of betting the nuptials inspired is now paying out for the millions who helped the pop icon’s big day overtake the prediction markets.
The star-studded wedding, which took place on July 3 at Madison Square Garden, led to speculative wagers on everything from the date to the guest list and saw over $6.3 million in total trading volume across major platforms like Kalshi and Polymarket. Many placing bets were Swift’s loyal fans, mostly women who had been anticipating the day she’d wed for years and were confident enough about some details of the event that they stepped into the prediction market for the first time.
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Some of those details became obvious as the day grew nearer. Contracts for Madison Square Garden were initially priced lower than those for Rhode Island, where Swift owns a massive home, before soaring to over 80¢ on the dollar just ahead of resolving to “Yes” after it was officially announced late Friday that Swift and Kelce had tied the knot at the arena. The writing was on the wall when barricades and private tents went up outside the Garden, and the New York Police Department shared plans for a massive event in Midtown Manhattan, which media outlets confirmed was Swift’s wedding.
On the fashion front, predictors saw a massive payout when 60.5 percent of traders correctly bet on a custom Dior gown; competing contract options were for iconic design houses Vera Wang and Louis Vuitton. (Perhaps the winners were Hollywood Reporter readers?) Those who predicted that Swift’s childhood bestie Abigail Anderson Berard would be her maid of honor — a sky-high 85 percent — were shut out; those who bet “no bridesmaids” took home the winnings, as the couple eschewed traditional wedding party roles.
But those who wagered Kelce’s brother, Jason Kelce, would be the best man — an even higher 94 percent — did get paid, as the couple did keep their siblings nearby on their big day. Taylor’s younger brother, Austin Swift, stood with the singer as her official “man of honor.”
The guest list bets were a mixed bag. Many of the couple’s closest pals — Selena Gomez, Gigi Hadid, Patrick Mahomes, the Haim sisters — attended the event as VIP guests but were not in the wedding party. Blake Lively, a onetime close pal of Swift’s, did not attend, a surprise that led to further speculation about the status of their friendship and whether she was invited to the big event.
Adam Sandler officiated the ceremony, and the reception turned into a once-in-a-lifetime concert that saw Stevie Nicks and Paul McCartney perform for the crowd.
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