The Human Made Mark, Initiative to Certify AI-Free Film and TV Productions, Launches at Site of Prehistoric Cave Paintings in France (EXCLUSIVE)

By Alex Ritman

Alex Ritman

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With the rise of AI performers such as Tilly Norwood and recent news of Doug Limon’s upcoming AI-generated feature “Bitcoin: Killing Satoshi,” an initiative aimed at giving filmmakers a way of celebrating human artistry behind and in front of the camera has now launched.

The Human Made Mark, which was first established last year, is set to appear as an ident before a verified film and as a certified Trust Mark in the end credits, indicating that a project has not been made with the help of AI. The idea behind the initiative is to give audiences the opportunity to make a decision in their viewing habits — much like the FairTrade label on food — and goes beyond studios adding their own un-independently verified disclaimer with regards to AI use.

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