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This summer, luxury beauty houses are bottling up some serious star power, tapping everyone from Zendaya to Jacob Elordi to front their latest scents.
Prada Beauty just named Zendaya the global ambassador for its Paradoxe franchise, while Elordi succeeds Timothée Chalamet as the face of Bleu de Chanel, starring in a new campaign directed by Alfonso Cuarón. Jonathan Bailey, meanwhile, is lending his leading-man charm to Armani’s I Will — the house’s first new men’s fragrance in more than 20 years — with a campaign directed by Todd Field.
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