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Brian Steinberg
Senior TV Editor
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Courtesy of TelevisaUnivsion Spanish-language media giant TelevisaUnivison unveiled a surprise overhaul of its ad-sales structure Monday — with just weeks to go before the TV industry opens its annual “upfront” marketplace.
The company replaced Tim Naividad, who had been in place since June of 2025, with a veteran internal choice, John Kozack, who has worked at TelevisaUnivision over two decades. Natividad had previous experience at Roku and Amazon, and his digital chops were no doubt welcome at a traditional media company that has recently made significant strides in streaming. And yet, the move suggests TelevisaUnivision couldn’t abandon its reliance on the millions it generates from linear TV.
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