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Brian Steinberg
Senior TV Editor
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Courtesy of TelevisaUnivision Spanish-language broadcasting giant TelevisaUnivision said third-quarter revenue was boosted by telecasts of the FIFA World Cup in Mexico and Latin America and continued improvements at its ViX streaming service.
Indeed, the World Cup had a significant effect on the company’s third-quarter financials, with revenue from subscriptions and licensing revenue up 30% to $640 million, driven largely by approximately $90 million in revenue attributable to sublicensing the FIFA World Cup rights across Spanish-speaking Latin American countries and the expansion of ViX’s premium tier. Ad revenue fell 5% to $717 million, but $389 million of that came from ads tied to World Cup telecasts in Mexico. In the U.S., advertising revenue decreased 24% to $328 million, in part due to comparisons with year-earlier activity that included the Gold Cup.
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