‘Ted Lasso’ Season 4 Opens With 296.6 Million Minutes Watched in Two Days, Apple TV’s Biggest Launch Ever

By Selome Hailu

Selome Hailu

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“Ted Lasso” made a strong return to Apple TV last week, with the Season 4 premiere pulling in 296.6 million minutes watched over the course of Aug. 4-5.

That total, measured by Nielsen, makes the episode the biggest launch in the history of Apple TV, outpacing all previous seasons of “Ted Lasso” in addition to buzzy titles like “Severance” and “Pluribus.” Nielsen also reports that “Ted Lasso” Season 4 was the most-streamed program in the U.S. on Aug. 5 alone, with more than 200 million minutes watched that day.

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