Kory Grow
Contact Kory Grow on X View all posts by Kory Grow July 28, 2026
'Ted Lasso,' season four. Colin Hutton/Apple TV At first, the prospect of Apple TV reviving Ted Lasso — a great series that won big awards and concluded maybe not with a great series finale but at least one that felt final —seemed profane. But then you watch the trailer for the fourth season, the revival, and it begins with Brett Goldstein, the show’s tough-as-nails Roy Kent, giving Jason Sudeikis (Lasso) a hearty, familiar, altogether British “Oi!” and forgiveness seems on the table. At least until Aug. 5 when the show returns and the critics weigh in.
The trailer, which lasts all of a minute, foreshadows a lot of what’s to come for the show. For starters, it seems Lasso will be coaching a team of female soccer players this time. One woman contradicts actor Brendan Hunt (Coach Beard) when he says, “But football is life,” by saying, “No, life is so much more than football.” Lasso opines, “Not as catchy, but true.”
