TechCrunch Disrupt 2026: Gamma’s Grant Lee, Engine’s Elia Wallen, and GV’s Crystal Huang on landing your first 1,000 customers

You’ve built the product. Now you need customers. But when you’re starting from zero, there may be no marketing budget, established brand, or sales team to help you find them. So how do you get the first 1,000 people to take a chance on what you’ve built?

At TechCrunch Disrupt 2026, Gamma CEO and co-founder Grant Lee, Engine founder and CEO Elia Wallen, and GV (Google Ventures) general partner Crystal Huang will take the Builders Stage for “The Zero-to-1K Playbook: How to Get Your First 1,000 Customers Without a Marketing Budget.”