Taiwan Brings a Whole Lot of Music – And a Magical Food Truck – to Annecy: ‘We Need to Work Harder to Make Our Characters Go Global’

By Marta Balaga

Marta Balaga

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Taiwanese companies eye global success. 

“There are many talented people in Taiwan – the problem is that our market is really small. Over the past few years, and with the support of TAICCA [Taiwan Creative Content Agency], so many projects have become a reality. That’s why ‘YaYa’ could be here,” Chun-chien Lien, director of “YaYa’s Band,” told Variety. 

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