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Sydney Sweeney’s Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: ‘Stop Sexualizing Women in Sport’

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CitrixNews Staff
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Sydney Sweeney’s Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: ‘Stop Sexualizing Women in Sport’
Sep 14, 2026 5:39am PT Sydney Sweeney’s Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: ‘Stop Sexualizing Women in Sport’

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Alex Ritman

@alexritman See All Syndey Sweeney in the the commercial for Novig Novig

Sydney Sweeney appears to be at the center of another controversy involving a commercial.

The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude and covering parts of her with a variety of sports equipment. But not everybody is overjoyed by sports’ new naked cheerleader.

Over the weekend, just days after the ad dropped, several athletes took to social media to speak out against the campaign, which they accused of sexualising women’s sports.

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