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Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad

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CitrixNews Staff
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Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad
Sep 14, 2026 11:33am PT Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad

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Todd Spangler

NY Digital Editor

xpangler See All Sydney Sweeney Nude Novig Video Ad Novig

Thousands of Instagram users have smashed the “unfollow” button on Sydney Sweeney’s profile after the actress was featured in and promoted a controversial sports-betting app in which she appears nude with sports equipment obscuring parts of her anatomy.

Last Wednesday, Sweeney shared the ad promoting sports-prediction market app Novig on Instagram — where it has racked up 1.1 million likes so far. In the 60-second ad, the “Euphoria” star appears fully or partially nude, posing with a variety of sports equipment like footballs, basketballs, a soccer ball and a hockey net.

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