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Jordan Moreau
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Novig Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports betting app and prediction marketing for fans of football, baseball, soccer, tennis and more. The “Euphoria” star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear. She also joins Novig as a strategic partner and equity holder.
“The campaign was about embracing a fun idea,” said Sweeney in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
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