Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find

Survey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterparts

Foods in supermarkets boasting environmental terms such as “natural” or “sustainable” are mostly just using marketing speak, rather than verified claims, Australian researchers have found.

More than 27,000 packaged foods sold at Coles, Woolworths, Aldi, IGA and Harris Farm supermarkets in Sydney were assessed by researchers from the George Institute for Global Health.