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Rebecca Rubin
Senior Film and Media Reporter
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©Sony Pictures/Courtesy Everett Collection Superhero fatigue is no match for Peter Parker.
Sure, comic book movies have been on the fritz. But Marvel’s friendly neighborhood web-slinger is about to change the narrative, with Sony’s “Spider-Man: Brand New Day” swinging to a truly heroic box office debut. Estimates are ranging from $260 million to $280 million from 4,300 North American theaters, which means it’s tracking to land one of the biggest opening weekends in history. Projections have been climbing and climbing in the days leading up to the release, with some bullish box office watchers suggesting a start over $300 million isn’t out of the question. Sony is suggesting a more conservative launch around $190 million to $195 million, though basically everyone else believes the film’s opening will be at least $250 million.
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