Sundance Hires Tracy Brady as Marketing, Communications Chief

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

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Sundance Institute has appointed Tracy Brady as chief marketing, brand and communications officer. She is joining the organization at a pivotal time, with Sundance Film Festival preparing to relocate from Park City, Utah to Boulder, Colorado in 2027.

Brady will report to Sundance Institute CEO David Linde and be based in Boulder. She is taking over communications duties from Tammie Rosen, the company’s beloved comms chief who died after a battle with cancer in 2025.

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