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Rebecca Rubin
Senior Film and Media Reporter
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Spider-Man / Moana; Disney; The Odyssey: Universal No pressure, but Hollywood has a lot riding on summer movie season. The busy stretch from May to August is crucial for the industry, representing 40% of the annual box office. But consumer tastes have been rapidly shifting since the pandemic, so this year’s slate should reveal a great deal about what audiences will (or won’t) pay to watch on the big screen. Studios missed the mark in 2025 as comic book adventures and long-in-the-tooth sequels like “Thunderbolts,” “Fantastic Four: First Steps” and “Mission: Impossible – The Final Reckoning” failed to live up to expectations, causing popcorn season to once again fall short of the hoped-for $4 billion mark again. This summer’s hits and misses could have an outsize influence on Hollywood’s future spending habits.
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