‘Strictly Business’ Cannes Lions Edition: Fox’s Rob Wade and Billy Parks Bet on Bringing Scale to the Business of Creators

Executives outline for a special episode of Variety's interview podcast how they aim tap into the heat of the creator economy; creator Josh Richards explains why he teamed with Fox Creator Studios

By Cynthia Littleton

Cynthia Littleton

Business Editor

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On a special Cannes Lions edition of Variety‘s “Strictly Business” podcast, Fox Entertainment CEO Rob Wade explains why the company is going all-in on the creator economy, launching a division to develop content and businesses with promising creators who are eager to grow.

Billy Parks, head of Fox Creator Studios, also lays out the vision for tapping into the very targeted, high fan engagement and influence that creators enjoy but marrying it with the scale and reach that Fox is known for in TV. The effort will incubate talent and concepts for Fox-owned platforms, but the central mission is for Fox to use its heft and expertise to help creators make more money on YouTube, TikTok, in consumer products and all manner of ancillary opportunities.

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