‘Strictly Business’ at Cannes Lions: Deloitte, AWS and Sony Pictures Entertainment Execs on Getting Your ‘Hands Dirty’ With New Tech Like AI: ‘Start Tackling Hard Problems’

Jun 26, 2026 7:30am PT ‘Strictly Business’ at Cannes Lions: Deloitte, AWS and Sony Pictures Entertainment Execs on Getting Your ‘Hands Dirty’ With New Tech Like AI: ‘Start Tackling Hard Problems’

By Todd Spangler

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Todd Spangler

NY Digital Editor

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Katie Jones for Variety

When it comes to deploying daunting new technologies like AI, leaders in media, sports and entertainment shouldn’t be afraid to do hard things.

That was a key takeaway from the Variety “Strictly Business” Podcast Live presented by AWS & Deloitte, held this week at Cannes Lions (under a blazing-hot sun!). The special recording of “Strictly Business” was joined by Deloitte’s Michelle McGuire, principal, chief data and AI officer, Olympic and Paralympic partnerships; Ruba Borno, VP, AWS Specialists, Partners and AWS Marketplace; and Pete Wood, executive VP of consumer platforms and services at Sony Pictures Entertainment.

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