‘Stranger Things,’ ‘Emily in Paris’ Outperform IP Rivals in Dentsu Fandom Intelligence Study

By Naman Ramachandran

Naman Ramachandran

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Streaming titles including “Stranger Things,” “Emily in Paris” and “Wednesday” outperform the average across all entertainment IP tested by 30% when it comes to converting fans into buyers, according to new research from Dentsu Sports & Entertainment released at the SEG3 conference in London.

The findings come as dentsu expands its Fandom Intelligence platform – a tool for matching brands with fan communities based on behavior, values and purchase intent – from Japan, where it has operated since 2020, to the U.S., the U.K., India and the Greater China market.

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