Gustav Söderström, co-CEO of Spotify. Phillip Faraone/Getty Images for Spotify As Spotify brings more AI capabilities to its platform, the company will soon let users generate their own podcasts.
At the company’s investor day Thursday, Spotify announced the addition of personal podcasts, which allow users to generate podcasts directly within Spotify based on their interests and listening habits. The creation follows a similar mechanism to the existing Prompted Playlists segment, in which users write a prompt into Spotify, which then generates audio based on the input.
Spotify gives the example: “You can create a daily briefing, a deep dive on a topic you’re curious about, or a weekly roundup of whatever’s on your mind. Ask ‘Share my daily city updates, and tell me about local concerts from artists I love’ or ‘Help me understand economics in five minutes,’ and Spotify will create a tailored audio overview while linking you to relevant episodes, shows, and creators where you can explore more.”
Users can then schedule those podcasts to recur daily or weekly, with the option to choose a voice and add more context through additional text, PDFs or links. The episodes are only available to each individual through their library.
Personal podcasts will roll out to eligible premium users in the U.S. starting next month, with a set number of monthly credits included, and the option to buy more.
“We’re entering the era of Generation, where the experience isn’t just selected from a catalog. It’s shaped by each of our users, in real time, around their taste, context, and intent … Today, there is no media player for both public and private content – or put differently – there is no media player for the generative era. We believe Spotify will become that,” Gustav Söderström, co-CEO of Spotify, said as part of the investor presentation.
Additionally, Spotify unveiled creator sponsorships, as a way for podcast creators to earn recurring revenue directly from their most engaged fans on Spotify.
In addition to these features, Spotify announced that it will reserve two concert tickets for dedicated fans who have Spotify Premium, before tickets go on sale, and will allow premium subscribers to make AI-generated covers and remixes of songs.
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