Spcine Driving Efforts in Cannes to Hike International Reach of São Paulo’s Audiovisual Industry

May 18, 2026 3:04am PT Spcine Driving Efforts in Cannes to Hike International Reach of São Paulo’s Audiovisual Industry

The public company is promoting São Paulo's film and TV industry on the international stage with the aim of generating opportunities for companies and talent from Brazil's biggest city

By Ed Meza

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Ed Meza

@edmezavar

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Nina Kopko's São Paulo-set film project 'The Last Dog on Earth' was selected for this year's Fabrique Cinéma support program. Courtesy of l'Institut français

Bolstering the Brazilian presence in Cannes this year, São Paulo public audiovisual company Spcine is developing strategic partnerships and promoting the city as a competitive film and TV hub on the global stage while backing six domestic films in various sections and programs at the festival.

Spcine’s participation in Cannes is part of the internationalization strategy of São Paulo’s audiovisual industry. Led by Spcine, those efforts include institutional support, encouraging international circulation of works and strengthening São Paulo’s production chain. By 2026, the company plans to invest approximately R$60 million ($11.8 million) in the audiovisual sector, encompassing development, production and distribution.  

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