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Brian Steinberg
Senior TV Editor
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Courtesy of TelevisaUnivision TelevisaUnivison aims to bolster its sports schedule in unique ways, adding Spanish-language telecasts of Super Bowl LXI and the Formula 1 Las Vegas Grand Prix as the Spanish-language media giant aims to deliver broad swaths of harder-to-reach audiences to advertisers.
The company said Tuesday it planned to broadcast a Spanish-language version of Super Bowl LXI as part of a sublicensing agreement with Disney’s ESPN, which has rights to the 2027 game. Univision will also air the Formula 1 Las Vegas Grand Prix in November as part of a partnership with Apple, which has a deal to televise that league’s racing events. The company is also digging deeper into soccer, striking its first deal with CONMEBOL Libertadores and CONMEBOL Sudamericana, and renewing its rights for CONCACAF’s Gold Cup and Nations League. The company has also extended its rights deal for Mexican National Team matches through 2034.
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