Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’

By Brent Lang

Brent Lang

Executive Editor

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Tom Rothman came to the desert with a message for movie theater owners: “Get off the ad crack.”

At CinemaCon, the annual exhibition industry conference unfolding this week in Las Vegas, Rothman bluntly told the cinema operators in the audience at Caesars Palace that they needed to cut back on the trailers and commercials that can last for roughly 30 minutes before the opening credits even roll.

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