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Getty Images Midnight Labs, an AI company focused on intellectual property protection in the entertainment industry, has secured an investment from Sony’s Innovation Fund to help bolster its efforts to combat piracy and deepfakes plaguing entertainment companies and content creators in the U.S. and Japan.
A Midnight Labs spokesperson did not disclose how much the company had received. A source familiar with the matter told Variety the total was a seven-figure sum and that Sony will take on an advisory role. The company — which is based in Dublin, Tokyo and San Francisco — says its automated enforcement tools have removed more than 2.8 billion pieces of infringement content, including those that’ve been generated by AI, and focuses on pirated films, leaked music, manga and deepfakes mimicking celebrities and executives.
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