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Brian Steinberg
Senior TV Editor
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Courtesy of Sony The audience that gravitates to games on PlayStation has become notoriously difficult for advertisers to reach. Until now.
Sony Pictures Television on Monday unveiled “Live TV on PS5,” an offering of more than 100 free ad-supported video channels that can all be accessed via the PlayStation 5 console. The service is initially available in the U.S., with Canada expected to follow. Sony expects the package to evolve over time, with new channels, themed programming and live events added as warranted.
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